Client Success

Teresa Freeborn has been a powerhouse in the financial services industry in both Canada and the US for over four decades. She’s also a Co-Founder of Smash + Tess, a best-selling author, and a public speaker. Simply put, she’s an overachiever (a fellow Capricorn).

Sip Social Co. is a Calgary-based mobile bar company with 70 licensed locations across North America. You’ve probably seen one on a wedding Pinterest board, but the concept has evolved – Sip ‘trucks’ are mobile marketing machines, and are turning up at events like the Miami Marathon and The Masters, pouring for brands like FP Movement Adam Levine’s Calirosa Tequila.

Simone (she/her) is a Canadian textile artist whose powerful tapestries have attracted the attention of galleries, media and prominent collectors from around the world. Using a punch needle and tufting machine, she carefully hand weaves each canvas with a strong focus on emulating Black womanhood, uplifting their joys, strength and resilience.

Born in Calgary, Lit Cosmetics is changing the way people wear makeup, one sparkle at a time. With the largest selection of premium, vegan and cruelty-free glitter makeup, Lit is available from top retailers including Sephora, Bloomingdale’s, and Beautylish, and used by Cirque du Soleil, Kesha and the world’s top drag and makeup artists.

Canadian Facialist and Formulator, Annie Graham released her skin care collection, XO FACEcare. Launching with one product, the XO PM serum, the line quickly grew and in less than two years, the collection was been featured by countless Canadian media outlets including FASHION Magazine, Best Health, The Globe and Mail, The Marilyn Denis Show, and many more. XO FACEcare has also caught the attention of shoppers and media in Europe and the US, most notably being included in Oprah’s “O” Magazine alongside brands like Dior, Elie Tahari, and MAC.

When Australian activewear powerhouse Lorna Jane expanded into Canada, Calgary was chosen as the flagship location—making it crucial to create buzz and build brand love from day one. My colleagues and I led a dynamic, market-savvy launch that struck the perfect balance between staying true to Lorna Jane’s global brand and resonating with the local audience. The full-day activation featured high-energy fitness classes (including yoga, aerobics, and barre), coordinated media appearances, and a high-impact PR strategy that resulted in extensive media coverage and brand awareness across the region. The result? A powerful debut that firmly planted Lorna Jane on the Canadian retail map.

When global fashion giant H&M unveiled its new flagship store in Calgary’s premier retail destination, The CORE, it wasn’t just a store opening - it was a citywide event. My team and I orchestrated a high-profile launch that blended fashion, culture, and media in a way that captured H&M’s bold brand spirit. From strategic media and influencer outreach to curated invitations, live DJ entertainment, and premium catering, every detail was designed to drive buzz and attendance. The result? A packed house, widespread media coverage, and a spectacular opening that firmly cemented H&M’s presence at the heart of Calgary’s fashion scene.

In Calgary’s saturated medical aesthetics market, standing out requires more than good lighting and pretty packaging. I’ve helped Kalon Aesthetics find their voice with carefully crafted website copy, compelling content, and with advertising support—all with the sensitivity required in the medical space. The result? A brand that feels fresh, credible, and perfectly positioned for growth.

When premium denim brand 7 For All Mankind launched in Chinook Centre, I was tasked with ensuring Calgary's most stylish knew about it. From handpicked influencers and stylists to a VIP-worthy guest list, the space was filled with the city’s fashion elite, ensuring buzz, press, and plenty of perfectly faded denim content across social.

Canadian icon John Fluevog opened his downtown Calgary store with all the fanfare he deserves. I worked directly with the Fluevog team and John himself to deliver a standout event, packed with media, fans, and fashion lovers eager to meet the designer. It was quirky, stylish, and exactly on brand—just like the shoes.

Launching one of the world’s most sophisticated fashion brands in Calgary demanded a level of refinement I was proud to deliver. From elegant event design to curated media and stylist attendance, I brought Weekend MaxMara’s Italian elegance to life—ensuring the right people showed up and the right impressions were made.

For the Canadian debut of iconic Italian brand Piero Guidi, high fashion was paired with high taste—hosting a luxurious event at Teatro, one of Calgary’s finest dining destinations. With rich storytelling, stylish guests, and an iconic brand as our muse, I created an evening that felt like Milan had arrived in the Prairies.

After four decades of building Calgary—literally—it was time for Barjac Construction’s brand to reflect its impact. My colleagues and I led a full refresh, including a new logo, website, print materials, tagline, and messaging rooted in deep market research.

Few projects are as thrilling as launching a brand, complete with a helicopter inside a convention centre. My colleagues and I led the brand rollout for Eagle Copters, including strategy, creative, and an unforgettable trade show presence in the U.S.

Who says welding can’t be sexy? My colleagues and I rebranded Krisco’s Welding with a bold new identity, then brought in a fashion photographer to make sparks fly—literally.

This family-run electrical company needed a brand as reliable and high-performing as their work. My colleagues and I were part of the full rebrand—soup to nuts—including strategy, copy, content, and a polished new website.

From magazine spreads to product collaborations, Alykhan Velji Designs is always in the spotlight. Behind the scenes, I keep the PR humming and the SEO sharp.

For one of Canada’s top energy companies, my team and I support the investor relations team with sleek, brand-consistent reports that communicate complex info with clarity.

I helped bring attention to The Opener and You Gotta Eat Here! through sharp media campaigns that built buzz and filled airtime with personality.

As a founding partner, I helped turn this beloved food truck into a household name—earning major media and a spot on Eat Street. Proof that perogies can be powerful.

From classic chophouses to modern favourites, the Vintage Group knows food—and I know how to keep people talking. My ongoing PR support has helped keep these beloved Calgary spots top of mind.