TWO MINDS. ONE SYSTEM
If design and formulation aren’t built together, you’re fixing problems you created.≠
The Old Method
- Formulation develops without design context
- Lack of clarity about target audience
- Color, scent, and texture rely on assumptions
- Packaging ignores label and regulatory constraints
By the time the product is ready, design and marketing are forced to stitch together claims and differentiation after the fact. The result: confusing messaging, weak positioning, and yet another me-too product in an already saturated market.
When decisions are disconnected, products feel generic.
The APL way
- Design and formulation develop together
- Color, scent, and texture are deliberate — not assumed
- Packaging and label requirements are considered early
- Feedback shapes decisions while development is still in progress
By the time the product is ready, the hard decisions are already made. The result: clear words, a solid position, and something that doesn’t drown in the noise.
When design and formulation work together, the product doesn’t feel like an afterthought.
Less chaos. Better decisions.
The Questions Everyone Thinks About, But No One Asks
We Care About.
Annie — Formulation
What she protects
The integrity of the formula. Not just what’s inside the product, but what the product is allowed to promise.
What she obsesses over
Texture, stability, and how a formulation behaves once it leaves the lab and meets real people.
What breaks without her
Products that look right but don’t feel right. Claims that sound good but don’t hold up.
Diego — Design & Strategy
What he protects
Clarity. From positioning to packaging, every decision needs to make sense to the person holding the product.
What he obsesses over
How people understand, trust, and choose. Not trends — perception.
What breaks without him
Products that work, but don’t communicate. Brands that exist, but don’t stand for anything.
One conversation.
Two disciplines.
One clear direction.
You’re closer than you think.
If you’ve made it this far, it’s because you’re building something that deserves better than templated formulas and safe ideas.
You’re looking for partners who think, make, test, refine — not just invoice.
This is where brands stop drifting and start becoming intentional.
If you’re ready, so are we.