Every week we talk to founders who are excited, inspired, and ready to take their idea to market. And every week, we find ourselves explaining the same thing: building a beauty product isn’t cheap, quick, or linear. Timelines depend on material lead times, shipping, package production, testing timelines — there are lots of moving parts and no one can supply you with a smooth map from beginning to end. Here’s what it really takes, stage by stage.Everyone loves the idea of creating a beauty product. It’s glamorous, creative, and potentially life-changing. But the reality is that building a cosmetic line…

Skincare’s Great Unmasking: Why the Luxury Lie Is Finally Falling Apart Estée Lauder’s 8-9% sales decline. LVMH beauty down 5%. L’Oréal’s luxury portfolio shrinking while their drugstore lines grow. The numbers tell a clear story: luxury skincare’s traditional playbook is failing. This isn’t market fluctuation—it’s a fundamental shift in how consumers evaluate skincare products. Consumers aren’t just voting with their wallets. They’re dissecting formulations on Reddit, cross-referencing active ingredients with open-source databases, and dragging overpriced serums on TikTok with clinical-grade precision. The long con of luxury skincare is unraveling—and the data agrees. Luxury Isn’t Dead. It’s Evolving. Let’s be clear:…

The Start. Launching an indie beauty brand is exhilarating but, also terrifying. One minute you’re dreaming of viral sell-outs and Sephora shelves, the next you’re wondering if anyone will even notice your launch. If you’ve ever thought, “Why do some brands take off while others fade away?”, you’re not alone. After helping countless founders develop and launch products, we’ve noticed the same five mistakes trip up indie beauty brands again and again. The good news? They’re all avoidable. Especially with a little help from Atomic Pom Labs. Here’s how to dodge the pitfalls and give your brand the best chance…

Why AI Is Not a Replacement for a Cosmetic Chemist Sometimes I would love to put my feet up on the desk all day and let AI run my life. But, here is why I don’t think that’s going to happen right now. In an age where algorithms write ad copy, AI tools draft formula suggestions, and entire skincare lines claim to be “AI-developed,” it’s tempting to believe that machines can replace the human minds behind beauty innovation. But here’s the truth, artificial intelligence is a tool, not a formulator. And when it comes to the actual craft of cosmetic…

The $50 AI Design Scam: Why Most “Experts” Are Wrong About the Future of Graphic Design How I tested Claude AI + Canva so you don’t have to waste money on overpriced courses The Simple Question That Started Everything Last night, while scrolling LinkedIn at 1 AM, I saw yet another “AI expert” selling a $50 course promising to “revolutionize your design game with one click” using ai design tools. The promise was tempting, but something felt off. Why charge $50 to teach people how to click a button? As someone who’s worked with design tools and helped startups build…

There’s something electric about Cosmoprof. You can feel it in the air the moment you step onto the show floor—the scent of fresh launches, the buzz of formulation gossip, the reunion hugs, and the instant connections made over packaging samples and skincare textures. For those of us in the industry, this isn’t just a trade show—it’s a pilgrimage. Cosmoprof 2025 didn’t disappoint. From cutting-edge cosmetic chemistry to game-changing indie brands, this year’s event felt like a love letter to the future of beauty—and a loud reminder that we’re building it together. As the founder of Atomic Pom Labs, a cosmetic…

As of July 10, 2025, Instagram has officially begun allowing Google to index public content from professional accounts (business or creator). This means your Reels, posts, carousels, and even videos can now appear directly in Google Search results. It’s a major shift that blends SEO with social media strategy—and it opens up a wave of opportunities for those who know how to leverage it In this article, we’ll break down: What Does “Indexing” Mean? When something is indexed by Google, it means it’s been crawled and stored in Google’s database—making it searchable and discoverable through Google search. Until now, most…

We Specialize. At Atomic Pom Labs, we don’t just formulate skincare — we build brands from the molecule up. Our lab is a rare blend of advanced cosmetic science, product sensorially, and visionary design thinking. We create high-performance, category-defining skincare formulations that feel as good as they perform. From the first spark of an idea to regulatory support and brand storytelling, we ensure every detail connects to your broader vision. We Don’t Believe in Generic. Every product we create is a standout, combining tactile elegance with clinical efficacy. Our work is always grounded in regulatory precision and scientific integrity. Our…

Yes, every ingredient is listed — but the real secrets are in the chemistry, not the label. If you’ve ever tried to decipher a skincare label, you’re not alone. Ingredient-decoding apps and label literacy trends have taught consumers to read INCI lists like nutrition panels. But cosmetic chemistry isn’t that simple. In fact, the INCI list is more legal than logical — and it often tells you less than you think. At Atomic Pom Labs, we help our clients look beyond the label and into the formulation itself. Because that’s where performance, safety, and innovation actually live. INCI Is Standardized…

Market research isn’t just about numbers—it’s about finding the human stories hidden in the data. When Annie and I dove deep into eye care market intelligence (download the report) ahead of Cosmoprof Vegas 2025, we uncovered something that completely transformed our approach to product development and brand creation. What started as demographic analysis became a masterclass in how the right research can lead to breakthrough creative decisions that completely transformed our approach to product development, naming and positioning. The Numbers That Started It All The global eye care market sits at a staggering $70.78 billion with 6.72% year-over-year growth. North…